PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION/OVERVIEW - 5 MODULES
Unit 1 | A Brief Discussion on Strategy and How it Has Changed in the 21st Century
1. Course Introduction Video
2. Course Overview
3. Successful Organizational Strategy With Business Model Thinking
4. A Brief History of Strategic Thinking
5. Section 1: Plenary Video
+ SECTION 2 | DEFINING 21ST CENTURY STRATEGIC THINKING - 9 MODULES
Unit 2 | What is Strategy?
1. Defining Strategy and Strategic Thinking
2. Common Misconceptions – Mistaking Organizational Strategy for Functional Strategic Plans
3. Common Misconceptions – Using the Terms Strategy and Strategic Planning Interchangeably
4. Leaping in Too Fast – The Biggest Pitfall
Unit 3 | Defining 21st Century Strategic Business Model Thinking
1. Business Models – The Key Strategic Tool
2. Business Models for Startups
3. Business Models for New Ventures
4. Existing Business Models
Unit 3.5 | Section Plenary
1. Section 2: Plenary Video
+ SECTION 3 | EQUIPPING YOURSELF FOR THE 21ST CENTURY BUSINESS ENVIRONMENT - 9 MODULES
Unit 4 | 21st Century Business Environment - Megatrends
1. Megatrends – The Drivers of Continuous Change in Our Business Environment
2. Megatrend 1 – Connectivity and Connectedness
3. Megatrend 2 – The Internet of Things
4. Megatrend 3 – The Sharing Economy
Unit 5 | 21st Century Strategic Drivers
1. Transient Advantage and the Commodity Trap
2. Customer Centricity in Business Models
3. Three Types of Innovation
4. Disruptive Innovation
Unit 5.5 | Section Plenary
1. Section 3: Plenary Video
+ SECTION 4 | BUSINESS MODEL DESIGN - 16 MODULES
Unit 6 | The High Level Structure of a Business Model
1. Defining the Business Model
2. The Business Model vs. The Business Plan
Unit 7 | Crafting Effective Value Propositions
1. Defining the Value Proposition
2. Types of Value Proposition
Unit 8 | Customer Facing Segments
1. Customer Segments
2. The Offer or Value Proposition
3. Channels
4. Customer Relationships or Experience
5. Finance Segment 1 – Revenue Streams
Unit 9 | Infrastructure Segments
1. Key Resources
2. Key Activities
3. Strategic Partners or Network effects
4. Finance Segment 2 – Cost Structure and Earnings
Unit 10 | Business Model Environment
1. Testing Your Business Model Against Its Environment
2. Competitive and Market Dynamics
3. Trends
4. Economic Conditions
5. Regulation
6. Business Ecosystems
Unit 11 | Validation and Testing of Business Models Using Entrepreneurship
1. Validation and Testing of Business Models Using Entrepreneurship
2. Entrepreneurship - What is Product Solution and Product Market Fit?
Unit 11.5 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | APPLYING STRATEGY AND BUSINESS MODELS - 7 MODULES
Unit 12 | Getting the Most From Feedback
1. Multisided Platforms
2. Freemium
3. Unbundled
4. The Long Tail
5. Open Business Models
6. Razor and Blade
Unit 13 | Editing Your Work
1. Preparing for a Business Model Brainstorming Session
2. Mindset for Business Model Design
Unit 13.5 | Section Plenary
1. Section 5: Plenary Video
+ SECTION 6 | SUMMING IT ALL UP - 4 MODULES
Unit 14 | Course Ending
1. Course Summary
Unit 15 | Course Ending
1. Course Plenary Video
FINAL ASSESSMENT