In a world where people suffer from severe digital overload, how do you make your website or emails stand out? Perfect the art of copywriting and learn how to get the clicks and traffic your work deserves.
In this course you will learn:
- How to think like a copywriter by focussing on your audience
- About getting the right headline and the Ogilvy acid test
- How to write copy that converts to sales
- About refining and honing your copy
- The most powerful words in the English language
+ SECTION 1 | THE MINDSET - 2 MODULES
Unit 1 | Essentials
1. Why Copywriting?
2. A Mental Image
3. How to Get Creative
Unit 2 | Your Product
1. What Are You Really Selling?
2. How to Make Your Product a Rockstar
3. John Caples 14 Most Powerful Sales Appeals
Unit 3 | Why Do People Buy?
2. Who's Your Prospect?
3. Maslow's Hierarchy of Human Needs
+ SECTION 2 | THE HEADLINE - 19 MODULES
Unit 4 | Main Mission
1. The Mission of your Headline
2. Always Looking Out for Number #1
3. Curing Is Always Better Than Prevention
Unit 5 | Writing Your First Headline
1. Victor Schwab's 10 Most Favorite Headlines
2. Headline Idea Starters
3. David Ogilvy's Acid Test for Headlines
Unit 6 | Refine It to Perfection
1. Closer and Closer to Perfection
2. 16 Point Headline Checklist
3. Headline Ideas
+ SECTION 3 | THE COPY BODY AND THE SALE - 24 MODULES
Unit 7 | The Copy Body
1. Visualize Your Prospect
2. Core Structure of All Good Copy
3. 8 Preliminary Sales You Must Make
4. Crop Factor
5. Lens Choice
Unit 8 | Making the Sale
1. 17 Steps to a Sale
2. 8 Crucial Qualities All Great Copy Shares
3. 9 Ways to Boost Selling Power
+ SECTION 4 | THE FINISHING TOUCHES - 8 MODULES
Unit 9 | The Importance of Wording
1. 18 Ways to Kiss
2. 24 Most Powerful Words in the English Language
3. 5 Ways to Say More With Less
Unit 10 | Further Improving Your Copy
1. How to Spot Weak Copy
2. Basic Principles of Graphic Design
3. Even More Ideas and Suggestions
4. Last Thoughts
About the author
After starting a marketing agency from scratch and growing it for over 6 years, Doru Catana realized that the only way to reach more businesses and scale his efforts is through online courses, thus the pursuit of delivering the best content possible that helps professionals execute their goals started.
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