Unit 1 | Introduction

1. Course Introduction Video

2. Introduction

Unit 2 | What Do You Want From Your Reader?

1. Why Are You Writing?

2. Writing Changes What the Reader Thinks, Feels, and Does

3. Who Is Your Reader?

Unit 3 | What Do Readers Want From Your Writing?

1. Introduction to Predicting the Response of Your Readers

2. Predicting the Reader Response

3. Using the Reader Response Model

Unit 4 | Writing With Purpose

1. Know Your Aims

2. Writing to Meet Your Aim

3. Practice Briefing

Unit 5 | Section Plenary

1. Section 2 Plenary

Unit 6 | Planning and The Pyramid Structure

1. The Importance of Planning

2. The Structure of Our Thinking and Communication

3. The Pyramid Structure

4. Building a Strong Pyramid

5. The Best Way to Write an Introduction

Unit 7 | Flow

1. What Is Flow?

2. Plotting Flow

3. The Ideal Conditions to Create Flow

Unit 8 | Section Plenary

1. Section 3: Plenary Video

Unit 9 | Make Your Writing Easy to Follow

1. Sub-Headers and Connectors

2. What Is Cognitive Cost?

3. Summarizing Your Writing

Unit 10 | How to Write a Great Sentence

1. How to Write a Great Sentence

2. Readability Statistics

Unit 11 | The Words That Attract Readers

1. How to Avoid Bad Jargon

2. Words That Attract More Readers

3. The Right Word for the Job

4. Why People Hate Mission Statements

Unit 12 | Punctuation and Grammar

1. Grammar and Punctuation Introduction

2. Grammar and Punctuation Workout

3. Using Numbers

4. How to Avoid the Passive Voice and Unnecessary Verbs

Unit 13 | Section Plenary

1. Section 4: Plenary Video

Unit 14 | Getting the Most From Feedback

1. Getting the Most From Feedback

2. Feedback and Emotions

3. Categorizing Feedback

Unit 15 | Editing Your Work

1. Editing Is Important

2. Instant Editing

3. Reading Aloud

Unit 16 | Section Plenary

1. Section 5: Plenary Video

Unit 17 | Course Ending

1. Course Ending

2. End of Course Video