Business Category Access Bundle




This collection, containing twelve courses, offers world-class training from experts with decades of Strategy, Finance, Project Management, Computing and Commercial experience.
Courses in the Business Category Bundle:
Business Analysis
Business Maths
Business Writing
Data Science
Developing as a Leader & Manager - ILM
Programming for Marketers (Basic)
Strategy & Business Models
Communication, Influence & Teams
Mindfulness at Work
Project Management
Effective Copywriting
Introduction to Leadership & Management - ILM
Critical Thinking & Problem-Solving
+ What do the courses cover?
+ Business Analysis
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 2 MODULES
Unit 1 | Turning Numbers Into Better Business Decisions
1. Course Introduction Video
2. Successful Business and Financial Models
+ SECTION 2 | THE BUSINESS ANALYST EXCEL TOOLBOX - 7 MODULES
Unit 2 | Essential Excel for Business Analysis
1. Range Names for Business Models
2. Focus On Results
3. Validation of Numbers and Lists
4. Matching and Ranking Data
Unit 3 | Professional Tools for Business Analysts
1. Maintaining Control of Your Worksheets
2. Testing and Simulating Models
3. Error-Free Worksheets
+ SECTION 3 | COLLECTING AND MANAGING BUSINESS DATA - 6 MODULES
Unit 4 | Professional Tools for Business Analysts
1. Importing Business Data
2. Extracting Business Data
3. Exporting Business Data
Unit 5 | Power Functions for Managing Business Data
1. Dynamic Ranges
2. Extracting Data With Logical Functions
3. Using Frequency Distributions
+ SECTION 4 | COMMUNICATING YOUR MESSAGE - 5 MODULES
Unit 6 | Your Stakeholders and Their Needs
1. Matching Stakeholders' Requirements
2. Text, Table, or Chart?
Unit 7 | Data Presentation Formats That Work
1. Effective Tables, Charts, and Presentation Media
2. Presenting Key Data Relationships
3. Graphical Text and Tables
+ SECTION 5 | WINNING CHARTS FOR BUSINESS COMMUNICATION - 7 MODULES
Unit 8 | Professional Charting
1. Charts That Work
2. Chart Styles and Templates
3. 'Conditional Format' Charts
Unit 9 | Dynamic Charts
1. Charting From Large Datasets
2. Techniques for Dynamic Charts
3. Charts That Pan and Zoom
Unit 10 | Some Special Charts for Business Analysis
1. Some Special Charts
+ SECTION 6 | LOOKING INSIDE YOUR DATA (ANALYSIS) - 7 MODULES
Unit 11 | Analyzing Data With PivotTables
1. Grouping and Cross Tabulating Data
2. Large Data Analysis With PivotTables
3. Comparisons in PivotTables
Unit 12 | Managing PivotTables Output
1. Slicers and Filters
2. PivotCharts
3. PivotTable Frequency Distributions
4. Keeping PivotTables Current
+ SECTION 7 | COMPARING BUSINESS SCENARIOS - 4 MODULES
Unit 13 | Decision-Making With Compared Scenarios
1. Single Variable Data Tables
2. Multiple Variable Data Tables
Unit 14 | The Scenario Manager
1. Selecting Scenarios
2. Scenario Manager Outputs
+ SECTION 8 | LOOKING OUTSIDE YOUR DATA (FORECASTING) - 5 MODULES
Unit 15 | Time Series and Forecasting
1. Curve Fitting and Trendlines
2. Linear Forecasting
Unit 16 | Working With Moving Averages
1. Smoothing Data
2. Seasonal Factors
Unit 17 | Introduction to Regression
1. Introduction to Regression
+ SECTION 9 | ENDING - 1 MODULE
Unit 18 | Ending
1. End of Course Video
FINAL ASSESSMENT
+ Data Science
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 3 MODULES
Unit 1 | Introduction
1. Introduction to Data Science
2. What Is Data Science?
3. Introduction to Data
+ SECTION 2 | SOFTWARE TOOLS - 11 MODULES
Unit 2 | Software Tools Overview and Setup
1. R Setup
2. Overview of RStudio
Unit 3 | Basics of Excel
1. Excel - Editing and Cell References
2. Excel - Manipulating Data
3. Excel - Summarizing Data
Unit 4 | Basics of R
1. Variables and Arithmetic
2. Data Structures in R
3. Data Frames
4. File Handling
5. Calculating With Real Data in R
Unit 5 | Section Summary
1. Let's Review: Software Tools
+ SECTION 3 | UNDERSTANDING DATA - 12 MODULES
Unit 6 | Initial Appraisal of a Data Set
1. Five Stage Data Scoping Process: Getting to Grips With Data
2. Five Stage Data Scoping Process: Querying a Database
3. Five Stage Data Scoping Process: Importing Data
4. Five Stage Data Scoping Process: Documenting Data Fields
5. Five Stage Data Scoping Process: Ranging Data Fields
6. Five Stage Data Scoping Process: Checking and Cleaning Data
Unit 7 | Handling Big Data
1. Handling Big Data With R
Unit 8 | Characterizing a Data Set
1. Characterizing Parameters
2. Segmentation
Unit 9 | Probability
1. Calculating Probability
2. Combining Probabilities
Unit 10 | Section Summary
1. Let's Review: Understanding Data
+ SECTION 4 | INFERENCES FROM DATA - 13 MODULES
Unit 11 | Visualization
1. Visualization Principles
2. Techniques - Histograms
3. Techniques - Correlations and Cause
4. Techniques - Showing Changes Over Time
5. Techniques - Showing Breakdowns
6. Techniques - Text Mining
7. Techniques - Chart Type Library
Unit 12 | Making Predictions
1. Correlations and Causes
2. Forecasting
3. Conditional Probability
Unit 13 | Decision Making
1. Calculating Quantities From Data
2. Testing for an Effect
Unit 14 | Section and Course Summary
1. Let's Review: Inferences From Data and Introduction to Data Science
FINAL ASSESSMENT
+ Developing as a Leader & Manager
PRE-ASSESSMENT
+ SECTION 1 | LEADERSHIP - 2 MODULES
Unit 1 | Being a Good Leader
1. What a Good Leader Does
2. Understand How Change Affects a Team
3. Motivating Your Team
Unit 2 | Communication
1. Communicate Work Related Information
Unit 3 | Conflict Management
1. Conflict Management
2. Reducing Potential for Conflict Within a Team
3. Dealing With Conflict in a Team
+ SECTION 2 | LEADERSHIP & MANAGEMENT TECHNIQUES - 7 MODULES
Unit 4 | Business Strategies
1. Organizational Structures
2. Undertaking a SWOT Analysis
3. Business Reporting
4. Accountability, Authority, and Responsibility
Unit 5 | Managing Change
1. The Principles of Change Management
2. Planning to Implement Change
3. Implementing and Leading Change
4. Evaluating Change
Unit 6 | Innovation
1. Identify Opportunities for Innovation
2. Generating and Testing Ideas
3. Making Innovation Work
FINAL ASSESSMENT
+ Communication, Influence & Teams
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 1 MODULE
Unit 1 | Introduction
1. Introduction
+ SECTION 2 | COMMUNICATION - 18 MODULES
Unit 2 | Wants vs. Needs and Open vs. Closed Questions
1. The Importance of Communication
2. Wants and Needs
3. Open and Closed Questions
Unit 3 | Introverts and Extroverts
1. Introverts and Extroverts - Introduction
2. Identifying Introverts and Extroverts
3. Adapting Your Style to Introverts and Extroverts
Unit 4 | Listening
1. Introduction to Listening
2. The Importance of Listening
3. Problems With Listening
4. Active Listening
Unit 5 | Body Language
1. Importance of Body Language
2. Body Language for Active Listening
3. How to Interpret Body Language
4. Applying Body Language
Unit 6 | Emotions
1. The Emotions of Communication
2. Emotional Awareness
3. The Four Worlds
Unit 7 | Section Plenary
1. Section 2: Plenary
+ SECTION 3 | INFLUENCE - 17 MODULES
Unit 8 | Influence
1. Introduction to Influence
2. Positive First Impressions
3. Positive Emailing
Unit 9 | Power and Empathy
1. Influence Stems From Power and Empathy
2. Power
3. Empathy
Unit 10 | Consistency
1. Consistency and Commitment
2. The Four-Stage Model
Unit 11 | Influencing Techniques
1. Techniques of Influence
2. Influencing Behaviors
3. Powers of Influence
4. The Three Marketing Principles
5. Overusing Influence
Unit 12 | Credibility and Presenting
1. Credibility
2. Promoting Credibility
3. Presenting With Credibility, Empathy, and Influence
Unit 13 | Section Plenary
1. Section 3: Plenary
+ SECTION 4 | TEAMWORK - 13 MODULES
Unit 14 | Types of Teamwork
1. Why Teamwork?
2. Understanding Teams
3. Working Well in Teams
Unit 15 | Running a Team
1. Introduction to Running a Team
2. Three Types of Teammates
3. The Four-Stage Model
Unit 16 | Conflict in Teams
1. Identifying Conflict
2. Recognizing and Minimizing Types of Conflict
3. Benefit From Team Conflict
Unit 17 | Team Communication
1. Team Communication - Introduction
2. Communication Breakdown
3. Maximize Meetings
Unit 18 | Section Plenary
1. Section 4: Plenary
+ SECTION 5 | FURTHER COMMUNICATION TIPS - 3 MODULES
Unit 19 | Using Rapport to Influence Team Performance
1. Team Rapport Introduction
2. Rapport in Teams
3. How Communication Changes
+ SECTION 6 | OUTRO - 2 MODULES
Unit 20 | Communicating with Yourself
1. Communicating With Yourself
Unit 21 | Course Plenary
1. Course Plenary Video
FINAL ASSESSMENT
+ Business Writing
PRE-ASSESSMENT
+ SECTION 1 | INTRO - 2 MODULES
Unit 1 | Introduction
1. Course Introduction Video
2. Introduction
+ SECTION 2 | WRITING FOR READERS - 10 MODULES
Unit 2 | What Do You Want From Your Reader?
1. Why Are You Writing?
2. Writing Changes What the Reader Thinks, Feels, and Does
3. Who Is Your Reader?
Unit 3 | What Do Readers Want From Your Writing?
1. Introduction to Predicting the Response of Your Readers
2. Predicting the Reader Response
3. Using the Reader Response Model
Unit 4 | Writing With Purpose
1. Know Your Aims
2. Writing to Meet Your Aim
3. Practice Briefing
Unit 5 | Section Plenary
1. Section 2 Plenary
+ SECTION 3 | STRUCTURE AND FLOW - 9 MODULES
Unit 6 | Planning and The Pyramid Structure
1. The Importance of Planning
2. The Structure of Our Thinking and Communication
3. The Pyramid Structure
4. Building a Strong Pyramid
5. The Best Way to Write an Introduction
Unit 7 | Flow
1. What Is Flow?
2. Plotting Flow
3. The Ideal Conditions to Create Flow
Unit 8 | Section Plenary
1. Section 3: Plenary Video
+ SECTION 4 | WRITING WITH STYLE - 14 MODULES
Unit 9 | Make Your Writing Easy to Follow
1. Sub-Headers and Connectors
2. What Is Cognitive Cost?
3. Summarizing Your Writing
Unit 10 | How to Write a Great Sentence
1. How to Write a Great Sentence
2. Readability Statistics
Unit 11 | The Words That Attract Readers
1. How to Avoid Bad Jargon
2. Words That Attract More Readers
3. The Right Word for the Job
4. Why People Hate Mission Statements
Unit 12 | Punctuation and Grammar
1. Grammar and Punctuation Introduction
2. Grammar and Punctuation Workout
3. Using Numbers
4. How to Avoid the Passive Voice and Unnecessary Verbs
Unit 13 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | EDITING YOUR WRITING - 7 MODULES
Unit 14 | Getting the Most From Feedback
1. Getting the Most From Feedback
2. Feedback and Emotions
3. Categorizing Feedback
Unit 15 | Editing Your Work
1. Editing Is Important
2. Instant Editing
3. Reading Aloud
Unit 16 | Section Plenary
1. Section 5: Plenary Video
+ SECTION 6 | COURSE ENDING - 2 MODULES
Unit 17 | Course Ending
1. Course Ending
2. End of Course Video
FINAL ASSESSMENT
+ Business Maths
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 2 MODULES
Unit 1 | Getting Started
1. Where to Start
2. Studying Maths
+ SECTION 2 | SIMPLE CALCULATIONS - 21 MODULES
Unit 2 | Be Confident With Numbers
1. Arithmetic Operations
2. Order of Operations
Unit 3 | Fractions
1. What Are Fractions?
2. Calculations With Fractions
Unit 4 | Decimals
1. What Are Decimals?
2. Calculations With Decimals
Unit 5 | Percentages
1. What Are Percentages?
2. Percentage Increases and Decreases
3. Applications of Percentages
Unit 6 | Ratios
1. Ratios
Unit 7 | Representing Fractional Numbers
1. Fractions, Percentages, and Decimals
Unit 8 | Powers and Roots
1. Powers
2. Roots
3. Calculating With Powers and Roots
4. Negative and Fractional Powers
5. Applications - Coping With Large Numbers
Unit 9 | Tools for Arithmetic
1. Getting Value From Your Calculator
2. Spreadsheets for Maths
3. Spreadsheet Functions
4. Excel Error Correction
5. Spreadsheet Formulas
+ SECTION 3 | PROBLEM SOLVING WITH MATHS - 11 MODULES
Unit 10 | Estimation and Accuracy
1. Rounding
2. Approximation and Estimation
3. Error Checking
Unit 11 | Equations - Mathematical Models
1. Algebra - Recipes for Calculations
2. Formulas and Modeling the World
3. Equations and Formulas
4. Solving Equations
Unit 12 | Dealing With Chance
1. Probability
2. Using Probability to Make Decisions
3. The Normal Distribution
4. Moving and Editing Walkthrough
+ SECTION 4 | FINANCIAL APPLICATIONS - 6 MODULES
Unit 13 | Debts and Debits
1. Negative Numbers
Unit 14 | Interest
1. Powers and Compound Interest
2. Interest
Unit 15 | Investment Appraisal
1. Depreciation
2. Present Value
3. Internal Rate of Return
+ SECTION 5 | WORKING WITH DATA - 6 MODULES
Unit 16 | Graphs
1. Plotting Graphs
2. Straight Line Graphs
3. Applications of Straight Line Graphs
4. Non-Linear Graphs
5. Some Familiar Business Graphs
Unit 17 | Handling Data
1. Types of Data
2. Statistical Diagrams
3. Descriptive Statistics
FINAL ASSESSMENT
+ Strategy & Business Models
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION/OVERVIEW - 5 MODULES
Unit 1 | A Brief Discussion on Strategy and How it Has Changed in the 21st Century
1. Course Introduction Video
2. Course Overview
3. Successful Organizational Strategy With Business Model Thinking
4. A Brief History of Strategic Thinking
5. Section 1: Plenary Video
+ SECTION 2 | DEFINING 21ST CENTURY STRATEGIC THINKING - 9 MODULES
Unit 2 | What is Strategy?
1. Defining Strategy and Strategic Thinking
2. Common Misconceptions – Mistaking Organizational Strategy for Functional Strategic Plans
3. Common Misconceptions – Using the Terms Strategy and Strategic Planning Interchangeably
4. Leaping in Too Fast – The Biggest Pitfall
Unit 3 | Defining 21st Century Strategic Business Model Thinking
1. Business Models – The Key Strategic Tool
2. Business Models for Startups
3. Business Models for New Ventures
4. Existing Business Models
Unit 3.5 | Section Plenary
1. Section 2: Plenary Video
+ SECTION 3 | EQUIPPING YOURSELF FOR THE 21ST CENTURY BUSINESS ENVIRONMENT - 9 MODULES
Unit 4 | 21st Century Business Environment - Megatrends
1. Megatrends – The Drivers of Continuous Change in Our Business Environment
2. Megatrend 1 – Connectivity and Connectedness
3. Megatrend 2 – The Internet of Things
4. Megatrend 3 – The Sharing Economy
Unit 5 | 21st Century Strategic Drivers
1. Transient Advantage and the Commodity Trap
2. Customer Centricity in Business Models
3. Three Types of Innovation
4. Disruptive Innovation
Unit 5.5 | Section Plenary
1. Section 3: Plenary Video
+ SECTION 4 | BUSINESS MODEL DESIGN - 16 MODULES
Unit 6 | The High Level Structure of a Business Model
1. Defining the Business Model
2. The Business Model vs. The Business Plan
Unit 7 | Crafting Effective Value Propositions
1. Defining the Value Proposition
2. Types of Value Proposition
Unit 8 | Customer Facing Segments
1. Customer Segments
2. The Offer or Value Proposition
3. Channels
4. Customer Relationships or Experience
5. Finance Segment 1 – Revenue Streams
Unit 9 | Infrastructure Segments
1. Key Resources
2. Key Activities
3. Strategic Partners or Network effects
4. Finance Segment 2 – Cost Structure and Earnings
Unit 10 | Business Model Environment
1. Testing Your Business Model Against Its Environment
2. Competitive and Market Dynamics
3. Trends
4. Economic Conditions
5. Regulation
6. Business Ecosystems
Unit 11 | Validation and Testing of Business Models Using Entrepreneurship
1. Validation and Testing of Business Models Using Entrepreneurship
2. Entrepreneurship - What is Product Solution and Product Market Fit?
Unit 11.5 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | APPLYING STRATEGY AND BUSINESS MODELS - 7 MODULES
Unit 12 | Getting the Most From Feedback
1. Multisided Platforms
2. Freemium
3. Unbundled
4. The Long Tail
5. Open Business Models
6. Razor and Blade
Unit 13 | Editing Your Work
1. Preparing for a Business Model Brainstorming Session
2. Mindset for Business Model Design
Unit 13.5 | Section Plenary
1. Section 5: Plenary Video
+ SECTION 6 | SUMMING IT ALL UP - 4 MODULES
Unit 14 | Course Ending
1. Course Summary
Unit 15 | Course Ending
1. Course Plenary Video
FINAL ASSESSMENT
+ Effective Copywriting
PRE-ASSESSMENT
+ SECTION 1 | THE MINDSET - 2 MODULES
Unit 1 | Essentials
1. Why Copywriting?
2. A Mental Image
3. How to Get Creative
Unit 2 | Your Product
1. What Are You Really Selling?
2. How to Make Your Product a Rockstar
3. John Caples 14 Most Powerful Sales Appeals
Unit 3 | Why Do People Buy?
1. AIDA
2. Who's Your Prospect?
3. Maslow's Hierarchy of Human Needs
+ SECTION 2 | THE HEADLINE - 19 MODULES
Unit 4 | Main Mission
1. The Mission of your Headline
2. Always Looking Out for Number #1
3. Curing Is Always Better Than Prevention
Unit 5 | Writing Your First Headline
1. Victor Schwab's 10 Most Favorite Headlines
2. Headline Idea Starters
3. David Ogilvy's Acid Test for Headlines
Unit 6 | Refine It to Perfection
1. Closer and Closer to Perfection
2. 16 Point Headline Checklist
3. Headline Ideas
+ SECTION 3 | THE COPY BODY AND THE SALE - 24 MODULES
Unit 7 | The Copy Body
1. Visualize Your Prospect
2. Core Structure of All Good Copy
3. 8 Preliminary Sales You Must Make
4. Crop Factor
5. Lens Choice
Unit 8 | Making the Sale
1. 17 Steps to a Sale
2. 8 Crucial Qualities All Great Copy Shares
3. 9 Ways to Boost Selling Power
+ SECTION 4 | THE FINISHING TOUCHES - 8 MODULES
Unit 9 | The Importance of Wording
1. 18 Ways to Kiss
2. 24 Most Powerful Words in the English Language
3. 5 Ways to Say More With Less
Unit 10 | Further Improving Your Copy
1. How to Spot Weak Copy
2. Basic Principles of Graphic Design
3. Even More Ideas and Suggestions
4. Last Thoughts
FINAL ASSESSMENT
+ Critical Thinking & Problem-Solving
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION TO CRITICAL THINKING - 6 MODULES
Unit 1 | What Is ‘Critical Thinking’ All About?
1. Course Introduction Video
Unit 2 | Core Principles It Helps to Know
1. Sufficient and Necessary
2. Relevant and Consistent
Unit 3 | The Reality of Decision Making
1. Bias, Value Judgments, and Other Challenges
Unit 4 | How Much Does It Matter?
1. Proportionality and Availability of Evidence
2. Section 1: Plenary Video
+ SECTION 2 | BUILDING YOUR CASE: DATA AND METHODS - 7 MODULES
Unit 5 | Data Quality
1. Research Quality Checklist
Unit 6 | Understanding Data
1. Statistical Significance
2. Averages
3. Correlation vs. Causation
4. Bias
Unit 7 | Interviews: Your Best Qualitative Technique
1. Using Interviews in Your Work
Unit 8 | Section Plenary
1. Section 2: Plenary Video
+ SECTION 3 | THE PROBLEM SOLVING APPROACH - 12 MODULES
Unit 9 | Know Your Outcome
1. Define Your Outcome
Unit 10 | Examine Your Problem
1. Examine Your Problem
2. Researching the Problem
3. Interests: Experts and Interest Groups
Unit 11 | Generate Options
1. Create Groups That Get Results
2. Generate Options
Unit 12 | Analyze Options and Select a Solution
1. Analyze Your Options
Unit 13 | Decision Making
1. Decide Your Preferred Option
Unit 14 | Implementation Planning
1. Plan Your Solution
2. Start Small
Unit 15 | Evaluation
1. Plan Your Evaluation From the Outset
Unit 16 | Section Plenary
1. Section 3: Plenary Video
+ SECTION 4 | PRESENTING YOUR CASE - 6 MODULES
Unit 17 | Presenting and Influencing
1. Know Your Audience
2. Create a Clear Summary
3. Consult Before You Present
4. The Structure of Your Presentation
5. Influence With Stories
Unit 18 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | CONCLUSION - 2 MODULES
Unit 19 | Keep an Open Mind and Ask Good Questions
1. Ask Good Questions
Unit 20 | Course Plenary
1. Course Plenary Video
FINAL ASSESSMENT
+ Programming for Marketers (Basic)
PRE-ASSESSMENT
+ SECTION 1 | START HERE - 1 MODULE
Unit 1 | Welcome to Basic Programming for Marketers
1. Welcome to Basic Programming for Marketers
+ SECTION 2 | HOW WEB TECH WORKS - 8 MODULES
Unit 2 | How Web Tech Works
1. How the Web Works
2. The Stack
3. (Programming) Frameworks
4. The Platform
5. The Server
6. How Software Is Built
7. Using View Source
8. How Facebook Works on the Backend
+ SECTION 3 | USING THE TERMINAL - 4 MODULES
Unit 3 | Using the Terminal
1. Terminal Overview
2. Terminal Navigation Walkthrough
3. Moving and Editing in Terminal
4. Moving and Editing Walkthrough
+ SECTION 4 | ADDING LIBRARIES - 4 MODULES
Unit 4 | Adding Libraries
1. Libraries Overview
2. Installing Libraries Walkthrough
3. Installing Libraries Challenge
4. Installing Libraries Challenge Answer
+ SECTION 5 | GIT AND GITHUB - 6 MODULES
Unit 5 | Git and GitHub
1. Introduction to Git
2. Setting up a GitHub Account
3. Pulling, Editing, and Pushing a File With GitHub
4. GitHub Challenge
5. GitHub Challenge Answer
6. Github Wrapup
+ SECTION 6 | BASIC PROGRAMMING FOR MARKETERS - 1 MODULE
Unit 6 | Bonus Content
1. The 'Become a Technical Marketer eBook'
FINAL ASSESSMENT
+ Mindfulness at Work
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 6 MODULES
Unit 1 | Getting Started
1. About the Course
2. What Is Mindfulness?
3. Benefits of Mindfulness
Unit 2 | Making Mindfulness Effective
1. Attitude, Intention, and Commitment
2. Practice
3. Journaling
+ SECTION 2 | MINDFULNESS TOOLS - 9 MODULES
Unit 3 | Developing Awareness
1. Paying Attention
2. Meditation
3. Body Scan Meditation
Unit 4 | Stress, Emotions, and Breath
1. Effects of Stress
2. Conscious Breathing
3. The 90-Second Rule
Unit 5 | The Mindful Pause
1. Mindful Pause
Unit 6 | Triggering Mindfulness
1. What Are Triggers?
2. Lists
+ SECTION 3 | AT WORK - 9 MODULES
Unit 7 | Intro
1. Relevance of Mindfulness in Today’s Workplace
2. Meditation at Work
Unit 8 | Reduce Stress
1. What Is Stress?
2. Conflict and Communication
3. Workload
Unit 9 | Improve Performance
1. Focus and Flow
2. Presentations
3. Leadership
4. Creativity
FINAL ASSESSMENT
+ Project Management
PRE-ASSESSMENT
+ SECTION 1 | OVERVIEW - 11 MODULES
Unit 1 | Introduction
1. Course Introduction Video
Unit 2 | A Brief Discussion on Project Management and How It Began
1. Why Project Management and the Business Case
2. Defining Project Management
Unit 3 | The "Book Ends" of the Project Management Process
1. Project Identification and Selection Process
2. Benefits Realization
Unit 4 | Various Project Management Frameworks / Life Cycles
1. Preparation, Planning, Performance, Closure
2. Two Common Project Management Frameworks
3. What Are Life Cycles?
Unit 5 | Section Plenary
1. Section 1 Plenary
+ SECTION 2 | PREPARATION - 14 MODULES
Unit 6 | The High Level Organization Structure of a Project
1. Understanding the Role of the Executive Sponsor
2. Identify High-Level Stakeholders (Managers, Executives, Clients, and Regulators)
3. Understanding Roles and Responsibilities
4. Project Organization Structures: Matrix vs Operational vs Projectized
Unit 7 | Project Definition
1. Authority to Proceed: Project Charter, Contract, or Statement of Work
2. Assumptions and Constraints
3. The High-Level Budget
4. High-Level Risks
5. Milestones
6. Establishing Exit Criteria
7. Quality Measures
Unit 8 | Initial Stakeholder Analysis
1. Conducting Stakeholder Analysis
2. Stakeholder Relationship Strategy
Unit 9 | Section Plenary
1. Section 2: Plenary Video
+ SECTION 3 | PLANNING - 14 MODULES
Unit 10 | Management Processes - Adding Discipline Without Bureaucracy
1. What is a Project Management Process Plan?
2. Managing the Triple Constraints
3. Managing Procurement
4. Managing the Control of Quality
5. Managing Uncertainty
Unit 11 | Developing a Project Schedule
1. Understanding the Work Breakdown Structure (WBS)
2. Progressive Detailing to Build a Schedule
3. Establishing Schedule Sequence and Dependencies
4. Estimating Resource Requirements
5. Planning Activity Duration
Unit 12 | Identifying and Assigning Project Resources
1. Resource Type
2. Resource Responsibilities
3. Reporting Structure
Unit 13 | Section Plenary
Section 3: Plenary Video
+ SECTION 4 | PERFORMANCE - 18 MODULES
Unit 14 | Project Team Management
1. Acquire / Release Team (On / Off-Boarding)
2. Develop the Team
3. Manage the Team
4. Virtual Team Management
5. Project Team Performance Assessment
Unit 15 | Directing and Controlling Project Work
1. Capture and Communicate Performance Data
2. Manage Changes
3. Manage Risks and Opportunities
4. Manage Quality
5. Update Schedule and Budget
6. Testing
7. Cultural Adaptation and Adoption
Unit 16 | A Project Manager's Soft Skills
1. Conflict Resolution
2. Negotiation
3. Leadership
4. Communication
5. Business Acumen
Unit 17 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | CLOSURE - 7 MODULES
Unit 18 | Deliverable Verification
1. Product or Service Acceptance
2. Deployment of Product or Service
3. Benefits Realization - Measuring Return on Investment
Unit 19 | Project / Phase Closure
1. Closing a Project or Phase
2. Capturing Lessons Learned
3. Harvesting Knowledge Capital
Unit 20 | Section and Course Plenary
1. Section 5 and Course Plenary Video
FINAL ASSESSMENT
+ Introduction to Leadership & Management
PRE-ASSESSMENT
+ SECTION 1 | PEOPLE MANAGEMENT - 12 MODULES
Unit 1 | People management principles
1. Understand the Principles of Workforce Management
2. Monitoring Diversity
3. Helping You Understand Team Building and Dynamics
4. Understand Performance Management
5. Understand Training and Development
6. Understand Reward and Recognition
Unit 2 | Management of personal and professional development
1. Identifying Personal and Professional Development Requirements
2. Personal Performance and Development
3. Maintain the Relevance of a Personal and Professional Development Plan
Unit 3 | Managing team performance
1. Benchmarking
2. Undertaking a Team Audit
3. Manage Communications Within a Team
+ SECTION 2 | PRINCIPLES OF LEADERSHIP & MANAGEMENT - 7 MODULES
Unit 4 | Successful management
1. Business Plans
2. Supporting Remote or Virtual Teams
3. Making Decisions
4. Chair and Lead Meetings
Unit 5 | Leadership and management principles
1. Adapting Your Leadership Style
2. Understand Roles, Functions, and Processes of Management
3. Understand Performance Measurement
FINAL ASSESSMENT
About the author
Lola Zao-Sanders has been practising mindfulness and meditation for over 12 years. She is a qualified Yoga Therapist with the British Council for Yoga Therapy, a member of the Complementary and Natural Healthcare Council and a registered yoga instructor (RYT200) and teaches prenatal yoga to pregnant women. She is also the creator of Yoga Therapy Space.
Professor Clare Morris has more than 30 years of experience of teaching maths and statistics to business students in some of the UK’s leading business schools, including Warwick Business School and the Cardiff University Business School. Clare holds an MA degree from the University of Oxford, and MSc and PhD from the University of Bristol. She is a Chartered Statistician and Fellow of the Royal Statistical Society, and has worked as a statistical consultant for major companies including Hewlett-Packard and Land Rover, as well as for a number of UK Government departments.
Harold Graycar, who created the Business Analysis course, has been a “power user” and developer of Excel applications since the product was launched, and has developed a number of Excel modelling tools for financial applications, workforce planning, HR profile analysis and transaction logging. His focus is always on how to increase productivity with better hands-on numerate and information presentation skills.
Communication, Influence & Teams and Business Writing are authored by Andreas Loizou. As Leader in Residence at Leeds University Business School, he has a history of working with MBA students, and he is a widely published author who has done research for BNP Paribas and Goldman Sachs, and was Director of Training at the Financial Times.
Cathy Presland is a former economist and advisor to Governments internationally. She has designed and led global anti-poverty initiatives and negotiated EU regulations on behalf of the UK government. She now trains and mentors other experts who want to share their experience and ideas, particularly those who want to write and publish ‘how-to’ books.
Chris Littlewood's first experience of Microsoft applications was as a PhD student, conducting particle physics experiments in Geneva. Since then he's worked in strategy and rail industry financial planning. From corporates to the public sector, he's found the same simple skills to be key to the presentation of research and analysis. Chris is a co-founder at Excel with Business.
ILM specialises in formal leadership qualifications. They offer a range of apprenticeships from an introductory level all the way up to senior management. As part of the City & Guilds Group, their training and qualifications are synonymous with quality and integrity, while they constantly adapt and improve their qualifications to meet the needs of the modern workforce.
Brett Topham, co-author of Project Management has over 15 years of experience in contract and project management, and has been a Project Management Professional (PMP®) since 2004. Mr. Topham served as the Deputy Account Lead with responsibility for a +$70M annual portfolio of U.S. Federal contracts, capturing and reporting financial data from all operations and projects; reviewing and approving proposals and change requests; presenting financial performance reports for senior management.
Project Management's second co-author, Don A. Cox has been a Project Management Professional (PMP®) since 1999, and has more than thirty years experience in successful integration and implementation of large scale IT systems in both the public and private sectors. Mr. Cox has successfully managed multi-year programs and projects ranging from $70M to more than $650M.
Featured Review - ⭐⭐⭐⭐⭐
Albert A.
A great course for those at managerial level making analyses and decisions. I recommend it to everyone.
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This collection, containing twelve courses, offers world-class training from experts with decades of Strategy, Finance, Project Management, Computing and Commercial experience.
Courses in the Business Category Bundle:
Business Analysis
Business Maths
Business Writing
Data Science
Developing as a Leader & Manager - ILM
Programming for Marketers (Basic)
Strategy & Business Models
Communication, Influence & Teams
Mindfulness at Work
Project Management
Effective Copywriting
Introduction to Leadership & Management - ILM
Critical Thinking & Problem-Solving
+ What do the courses cover?
+ Business Analysis
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 2 MODULES
Unit 1 | Turning Numbers Into Better Business Decisions
1. Course Introduction Video
2. Successful Business and Financial Models
+ SECTION 2 | THE BUSINESS ANALYST EXCEL TOOLBOX - 7 MODULES
Unit 2 | Essential Excel for Business Analysis
1. Range Names for Business Models
2. Focus On Results
3. Validation of Numbers and Lists
4. Matching and Ranking Data
Unit 3 | Professional Tools for Business Analysts
1. Maintaining Control of Your Worksheets
2. Testing and Simulating Models
3. Error-Free Worksheets
+ SECTION 3 | COLLECTING AND MANAGING BUSINESS DATA - 6 MODULES
Unit 4 | Professional Tools for Business Analysts
1. Importing Business Data
2. Extracting Business Data
3. Exporting Business Data
Unit 5 | Power Functions for Managing Business Data
1. Dynamic Ranges
2. Extracting Data With Logical Functions
3. Using Frequency Distributions
+ SECTION 4 | COMMUNICATING YOUR MESSAGE - 5 MODULES
Unit 6 | Your Stakeholders and Their Needs
1. Matching Stakeholders' Requirements
2. Text, Table, or Chart?
Unit 7 | Data Presentation Formats That Work
1. Effective Tables, Charts, and Presentation Media
2. Presenting Key Data Relationships
3. Graphical Text and Tables
+ SECTION 5 | WINNING CHARTS FOR BUSINESS COMMUNICATION - 7 MODULES
Unit 8 | Professional Charting
1. Charts That Work
2. Chart Styles and Templates
3. 'Conditional Format' Charts
Unit 9 | Dynamic Charts
1. Charting From Large Datasets
2. Techniques for Dynamic Charts
3. Charts That Pan and Zoom
Unit 10 | Some Special Charts for Business Analysis
1. Some Special Charts
+ SECTION 6 | LOOKING INSIDE YOUR DATA (ANALYSIS) - 7 MODULES
Unit 11 | Analyzing Data With PivotTables
1. Grouping and Cross Tabulating Data
2. Large Data Analysis With PivotTables
3. Comparisons in PivotTables
Unit 12 | Managing PivotTables Output
1. Slicers and Filters
2. PivotCharts
3. PivotTable Frequency Distributions
4. Keeping PivotTables Current
+ SECTION 7 | COMPARING BUSINESS SCENARIOS - 4 MODULES
Unit 13 | Decision-Making With Compared Scenarios
1. Single Variable Data Tables
2. Multiple Variable Data Tables
Unit 14 | The Scenario Manager
1. Selecting Scenarios
2. Scenario Manager Outputs
+ SECTION 8 | LOOKING OUTSIDE YOUR DATA (FORECASTING) - 5 MODULES
Unit 15 | Time Series and Forecasting
1. Curve Fitting and Trendlines
2. Linear Forecasting
Unit 16 | Working With Moving Averages
1. Smoothing Data
2. Seasonal Factors
Unit 17 | Introduction to Regression
1. Introduction to Regression
+ SECTION 9 | ENDING - 1 MODULE
Unit 18 | Ending
1. End of Course Video
FINAL ASSESSMENT
+ Data Science
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 3 MODULES
Unit 1 | Introduction
1. Introduction to Data Science
2. What Is Data Science?
3. Introduction to Data
+ SECTION 2 | SOFTWARE TOOLS - 11 MODULES
Unit 2 | Software Tools Overview and Setup
1. R Setup
2. Overview of RStudio
Unit 3 | Basics of Excel
1. Excel - Editing and Cell References
2. Excel - Manipulating Data
3. Excel - Summarizing Data
Unit 4 | Basics of R
1. Variables and Arithmetic
2. Data Structures in R
3. Data Frames
4. File Handling
5. Calculating With Real Data in R
Unit 5 | Section Summary
1. Let's Review: Software Tools
+ SECTION 3 | UNDERSTANDING DATA - 12 MODULES
Unit 6 | Initial Appraisal of a Data Set
1. Five Stage Data Scoping Process: Getting to Grips With Data
2. Five Stage Data Scoping Process: Querying a Database
3. Five Stage Data Scoping Process: Importing Data
4. Five Stage Data Scoping Process: Documenting Data Fields
5. Five Stage Data Scoping Process: Ranging Data Fields
6. Five Stage Data Scoping Process: Checking and Cleaning Data
Unit 7 | Handling Big Data
1. Handling Big Data With R
Unit 8 | Characterizing a Data Set
1. Characterizing Parameters
2. Segmentation
Unit 9 | Probability
1. Calculating Probability
2. Combining Probabilities
Unit 10 | Section Summary
1. Let's Review: Understanding Data
+ SECTION 4 | INFERENCES FROM DATA - 13 MODULES
Unit 11 | Visualization
1. Visualization Principles
2. Techniques - Histograms
3. Techniques - Correlations and Cause
4. Techniques - Showing Changes Over Time
5. Techniques - Showing Breakdowns
6. Techniques - Text Mining
7. Techniques - Chart Type Library
Unit 12 | Making Predictions
1. Correlations and Causes
2. Forecasting
3. Conditional Probability
Unit 13 | Decision Making
1. Calculating Quantities From Data
2. Testing for an Effect
Unit 14 | Section and Course Summary
1. Let's Review: Inferences From Data and Introduction to Data Science
FINAL ASSESSMENT
+ Developing as a Leader & Manager
PRE-ASSESSMENT
+ SECTION 1 | LEADERSHIP - 2 MODULES
Unit 1 | Being a Good Leader
1. What a Good Leader Does
2. Understand How Change Affects a Team
3. Motivating Your Team
Unit 2 | Communication
1. Communicate Work Related Information
Unit 3 | Conflict Management
1. Conflict Management
2. Reducing Potential for Conflict Within a Team
3. Dealing With Conflict in a Team
+ SECTION 2 | LEADERSHIP & MANAGEMENT TECHNIQUES - 7 MODULES
Unit 4 | Business Strategies
1. Organizational Structures
2. Undertaking a SWOT Analysis
3. Business Reporting
4. Accountability, Authority, and Responsibility
Unit 5 | Managing Change
1. The Principles of Change Management
2. Planning to Implement Change
3. Implementing and Leading Change
4. Evaluating Change
Unit 6 | Innovation
1. Identify Opportunities for Innovation
2. Generating and Testing Ideas
3. Making Innovation Work
FINAL ASSESSMENT
+ Communication, Influence & Teams
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 1 MODULE
Unit 1 | Introduction
1. Introduction
+ SECTION 2 | COMMUNICATION - 18 MODULES
Unit 2 | Wants vs. Needs and Open vs. Closed Questions
1. The Importance of Communication
2. Wants and Needs
3. Open and Closed Questions
Unit 3 | Introverts and Extroverts
1. Introverts and Extroverts - Introduction
2. Identifying Introverts and Extroverts
3. Adapting Your Style to Introverts and Extroverts
Unit 4 | Listening
1. Introduction to Listening
2. The Importance of Listening
3. Problems With Listening
4. Active Listening
Unit 5 | Body Language
1. Importance of Body Language
2. Body Language for Active Listening
3. How to Interpret Body Language
4. Applying Body Language
Unit 6 | Emotions
1. The Emotions of Communication
2. Emotional Awareness
3. The Four Worlds
Unit 7 | Section Plenary
1. Section 2: Plenary
+ SECTION 3 | INFLUENCE - 17 MODULES
Unit 8 | Influence
1. Introduction to Influence
2. Positive First Impressions
3. Positive Emailing
Unit 9 | Power and Empathy
1. Influence Stems From Power and Empathy
2. Power
3. Empathy
Unit 10 | Consistency
1. Consistency and Commitment
2. The Four-Stage Model
Unit 11 | Influencing Techniques
1. Techniques of Influence
2. Influencing Behaviors
3. Powers of Influence
4. The Three Marketing Principles
5. Overusing Influence
Unit 12 | Credibility and Presenting
1. Credibility
2. Promoting Credibility
3. Presenting With Credibility, Empathy, and Influence
Unit 13 | Section Plenary
1. Section 3: Plenary
+ SECTION 4 | TEAMWORK - 13 MODULES
Unit 14 | Types of Teamwork
1. Why Teamwork?
2. Understanding Teams
3. Working Well in Teams
Unit 15 | Running a Team
1. Introduction to Running a Team
2. Three Types of Teammates
3. The Four-Stage Model
Unit 16 | Conflict in Teams
1. Identifying Conflict
2. Recognizing and Minimizing Types of Conflict
3. Benefit From Team Conflict
Unit 17 | Team Communication
1. Team Communication - Introduction
2. Communication Breakdown
3. Maximize Meetings
Unit 18 | Section Plenary
1. Section 4: Plenary
+ SECTION 5 | FURTHER COMMUNICATION TIPS - 3 MODULES
Unit 19 | Using Rapport to Influence Team Performance
1. Team Rapport Introduction
2. Rapport in Teams
3. How Communication Changes
+ SECTION 6 | OUTRO - 2 MODULES
Unit 20 | Communicating with Yourself
1. Communicating With Yourself
Unit 21 | Course Plenary
1. Course Plenary Video
FINAL ASSESSMENT
+ Business Writing
PRE-ASSESSMENT
+ SECTION 1 | INTRO - 2 MODULES
Unit 1 | Introduction
1. Course Introduction Video
2. Introduction
+ SECTION 2 | WRITING FOR READERS - 10 MODULES
Unit 2 | What Do You Want From Your Reader?
1. Why Are You Writing?
2. Writing Changes What the Reader Thinks, Feels, and Does
3. Who Is Your Reader?
Unit 3 | What Do Readers Want From Your Writing?
1. Introduction to Predicting the Response of Your Readers
2. Predicting the Reader Response
3. Using the Reader Response Model
Unit 4 | Writing With Purpose
1. Know Your Aims
2. Writing to Meet Your Aim
3. Practice Briefing
Unit 5 | Section Plenary
1. Section 2 Plenary
+ SECTION 3 | STRUCTURE AND FLOW - 9 MODULES
Unit 6 | Planning and The Pyramid Structure
1. The Importance of Planning
2. The Structure of Our Thinking and Communication
3. The Pyramid Structure
4. Building a Strong Pyramid
5. The Best Way to Write an Introduction
Unit 7 | Flow
1. What Is Flow?
2. Plotting Flow
3. The Ideal Conditions to Create Flow
Unit 8 | Section Plenary
1. Section 3: Plenary Video
+ SECTION 4 | WRITING WITH STYLE - 14 MODULES
Unit 9 | Make Your Writing Easy to Follow
1. Sub-Headers and Connectors
2. What Is Cognitive Cost?
3. Summarizing Your Writing
Unit 10 | How to Write a Great Sentence
1. How to Write a Great Sentence
2. Readability Statistics
Unit 11 | The Words That Attract Readers
1. How to Avoid Bad Jargon
2. Words That Attract More Readers
3. The Right Word for the Job
4. Why People Hate Mission Statements
Unit 12 | Punctuation and Grammar
1. Grammar and Punctuation Introduction
2. Grammar and Punctuation Workout
3. Using Numbers
4. How to Avoid the Passive Voice and Unnecessary Verbs
Unit 13 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | EDITING YOUR WRITING - 7 MODULES
Unit 14 | Getting the Most From Feedback
1. Getting the Most From Feedback
2. Feedback and Emotions
3. Categorizing Feedback
Unit 15 | Editing Your Work
1. Editing Is Important
2. Instant Editing
3. Reading Aloud
Unit 16 | Section Plenary
1. Section 5: Plenary Video
+ SECTION 6 | COURSE ENDING - 2 MODULES
Unit 17 | Course Ending
1. Course Ending
2. End of Course Video
FINAL ASSESSMENT
+ Business Maths
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 2 MODULES
Unit 1 | Getting Started
1. Where to Start
2. Studying Maths
+ SECTION 2 | SIMPLE CALCULATIONS - 21 MODULES
Unit 2 | Be Confident With Numbers
1. Arithmetic Operations
2. Order of Operations
Unit 3 | Fractions
1. What Are Fractions?
2. Calculations With Fractions
Unit 4 | Decimals
1. What Are Decimals?
2. Calculations With Decimals
Unit 5 | Percentages
1. What Are Percentages?
2. Percentage Increases and Decreases
3. Applications of Percentages
Unit 6 | Ratios
1. Ratios
Unit 7 | Representing Fractional Numbers
1. Fractions, Percentages, and Decimals
Unit 8 | Powers and Roots
1. Powers
2. Roots
3. Calculating With Powers and Roots
4. Negative and Fractional Powers
5. Applications - Coping With Large Numbers
Unit 9 | Tools for Arithmetic
1. Getting Value From Your Calculator
2. Spreadsheets for Maths
3. Spreadsheet Functions
4. Excel Error Correction
5. Spreadsheet Formulas
+ SECTION 3 | PROBLEM SOLVING WITH MATHS - 11 MODULES
Unit 10 | Estimation and Accuracy
1. Rounding
2. Approximation and Estimation
3. Error Checking
Unit 11 | Equations - Mathematical Models
1. Algebra - Recipes for Calculations
2. Formulas and Modeling the World
3. Equations and Formulas
4. Solving Equations
Unit 12 | Dealing With Chance
1. Probability
2. Using Probability to Make Decisions
3. The Normal Distribution
4. Moving and Editing Walkthrough
+ SECTION 4 | FINANCIAL APPLICATIONS - 6 MODULES
Unit 13 | Debts and Debits
1. Negative Numbers
Unit 14 | Interest
1. Powers and Compound Interest
2. Interest
Unit 15 | Investment Appraisal
1. Depreciation
2. Present Value
3. Internal Rate of Return
+ SECTION 5 | WORKING WITH DATA - 6 MODULES
Unit 16 | Graphs
1. Plotting Graphs
2. Straight Line Graphs
3. Applications of Straight Line Graphs
4. Non-Linear Graphs
5. Some Familiar Business Graphs
Unit 17 | Handling Data
1. Types of Data
2. Statistical Diagrams
3. Descriptive Statistics
FINAL ASSESSMENT
+ Strategy & Business Models
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION/OVERVIEW - 5 MODULES
Unit 1 | A Brief Discussion on Strategy and How it Has Changed in the 21st Century
1. Course Introduction Video
2. Course Overview
3. Successful Organizational Strategy With Business Model Thinking
4. A Brief History of Strategic Thinking
5. Section 1: Plenary Video
+ SECTION 2 | DEFINING 21ST CENTURY STRATEGIC THINKING - 9 MODULES
Unit 2 | What is Strategy?
1. Defining Strategy and Strategic Thinking
2. Common Misconceptions – Mistaking Organizational Strategy for Functional Strategic Plans
3. Common Misconceptions – Using the Terms Strategy and Strategic Planning Interchangeably
4. Leaping in Too Fast – The Biggest Pitfall
Unit 3 | Defining 21st Century Strategic Business Model Thinking
1. Business Models – The Key Strategic Tool
2. Business Models for Startups
3. Business Models for New Ventures
4. Existing Business Models
Unit 3.5 | Section Plenary
1. Section 2: Plenary Video
+ SECTION 3 | EQUIPPING YOURSELF FOR THE 21ST CENTURY BUSINESS ENVIRONMENT - 9 MODULES
Unit 4 | 21st Century Business Environment - Megatrends
1. Megatrends – The Drivers of Continuous Change in Our Business Environment
2. Megatrend 1 – Connectivity and Connectedness
3. Megatrend 2 – The Internet of Things
4. Megatrend 3 – The Sharing Economy
Unit 5 | 21st Century Strategic Drivers
1. Transient Advantage and the Commodity Trap
2. Customer Centricity in Business Models
3. Three Types of Innovation
4. Disruptive Innovation
Unit 5.5 | Section Plenary
1. Section 3: Plenary Video
+ SECTION 4 | BUSINESS MODEL DESIGN - 16 MODULES
Unit 6 | The High Level Structure of a Business Model
1. Defining the Business Model
2. The Business Model vs. The Business Plan
Unit 7 | Crafting Effective Value Propositions
1. Defining the Value Proposition
2. Types of Value Proposition
Unit 8 | Customer Facing Segments
1. Customer Segments
2. The Offer or Value Proposition
3. Channels
4. Customer Relationships or Experience
5. Finance Segment 1 – Revenue Streams
Unit 9 | Infrastructure Segments
1. Key Resources
2. Key Activities
3. Strategic Partners or Network effects
4. Finance Segment 2 – Cost Structure and Earnings
Unit 10 | Business Model Environment
1. Testing Your Business Model Against Its Environment
2. Competitive and Market Dynamics
3. Trends
4. Economic Conditions
5. Regulation
6. Business Ecosystems
Unit 11 | Validation and Testing of Business Models Using Entrepreneurship
1. Validation and Testing of Business Models Using Entrepreneurship
2. Entrepreneurship - What is Product Solution and Product Market Fit?
Unit 11.5 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | APPLYING STRATEGY AND BUSINESS MODELS - 7 MODULES
Unit 12 | Getting the Most From Feedback
1. Multisided Platforms
2. Freemium
3. Unbundled
4. The Long Tail
5. Open Business Models
6. Razor and Blade
Unit 13 | Editing Your Work
1. Preparing for a Business Model Brainstorming Session
2. Mindset for Business Model Design
Unit 13.5 | Section Plenary
1. Section 5: Plenary Video
+ SECTION 6 | SUMMING IT ALL UP - 4 MODULES
Unit 14 | Course Ending
1. Course Summary
Unit 15 | Course Ending
1. Course Plenary Video
FINAL ASSESSMENT
+ Effective Copywriting
PRE-ASSESSMENT
+ SECTION 1 | THE MINDSET - 2 MODULES
Unit 1 | Essentials
1. Why Copywriting?
2. A Mental Image
3. How to Get Creative
Unit 2 | Your Product
1. What Are You Really Selling?
2. How to Make Your Product a Rockstar
3. John Caples 14 Most Powerful Sales Appeals
Unit 3 | Why Do People Buy?
1. AIDA
2. Who's Your Prospect?
3. Maslow's Hierarchy of Human Needs
+ SECTION 2 | THE HEADLINE - 19 MODULES
Unit 4 | Main Mission
1. The Mission of your Headline
2. Always Looking Out for Number #1
3. Curing Is Always Better Than Prevention
Unit 5 | Writing Your First Headline
1. Victor Schwab's 10 Most Favorite Headlines
2. Headline Idea Starters
3. David Ogilvy's Acid Test for Headlines
Unit 6 | Refine It to Perfection
1. Closer and Closer to Perfection
2. 16 Point Headline Checklist
3. Headline Ideas
+ SECTION 3 | THE COPY BODY AND THE SALE - 24 MODULES
Unit 7 | The Copy Body
1. Visualize Your Prospect
2. Core Structure of All Good Copy
3. 8 Preliminary Sales You Must Make
4. Crop Factor
5. Lens Choice
Unit 8 | Making the Sale
1. 17 Steps to a Sale
2. 8 Crucial Qualities All Great Copy Shares
3. 9 Ways to Boost Selling Power
+ SECTION 4 | THE FINISHING TOUCHES - 8 MODULES
Unit 9 | The Importance of Wording
1. 18 Ways to Kiss
2. 24 Most Powerful Words in the English Language
3. 5 Ways to Say More With Less
Unit 10 | Further Improving Your Copy
1. How to Spot Weak Copy
2. Basic Principles of Graphic Design
3. Even More Ideas and Suggestions
4. Last Thoughts
FINAL ASSESSMENT
+ Critical Thinking & Problem-Solving
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION TO CRITICAL THINKING - 6 MODULES
Unit 1 | What Is ‘Critical Thinking’ All About?
1. Course Introduction Video
Unit 2 | Core Principles It Helps to Know
1. Sufficient and Necessary
2. Relevant and Consistent
Unit 3 | The Reality of Decision Making
1. Bias, Value Judgments, and Other Challenges
Unit 4 | How Much Does It Matter?
1. Proportionality and Availability of Evidence
2. Section 1: Plenary Video
+ SECTION 2 | BUILDING YOUR CASE: DATA AND METHODS - 7 MODULES
Unit 5 | Data Quality
1. Research Quality Checklist
Unit 6 | Understanding Data
1. Statistical Significance
2. Averages
3. Correlation vs. Causation
4. Bias
Unit 7 | Interviews: Your Best Qualitative Technique
1. Using Interviews in Your Work
Unit 8 | Section Plenary
1. Section 2: Plenary Video
+ SECTION 3 | THE PROBLEM SOLVING APPROACH - 12 MODULES
Unit 9 | Know Your Outcome
1. Define Your Outcome
Unit 10 | Examine Your Problem
1. Examine Your Problem
2. Researching the Problem
3. Interests: Experts and Interest Groups
Unit 11 | Generate Options
1. Create Groups That Get Results
2. Generate Options
Unit 12 | Analyze Options and Select a Solution
1. Analyze Your Options
Unit 13 | Decision Making
1. Decide Your Preferred Option
Unit 14 | Implementation Planning
1. Plan Your Solution
2. Start Small
Unit 15 | Evaluation
1. Plan Your Evaluation From the Outset
Unit 16 | Section Plenary
1. Section 3: Plenary Video
+ SECTION 4 | PRESENTING YOUR CASE - 6 MODULES
Unit 17 | Presenting and Influencing
1. Know Your Audience
2. Create a Clear Summary
3. Consult Before You Present
4. The Structure of Your Presentation
5. Influence With Stories
Unit 18 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | CONCLUSION - 2 MODULES
Unit 19 | Keep an Open Mind and Ask Good Questions
1. Ask Good Questions
Unit 20 | Course Plenary
1. Course Plenary Video
FINAL ASSESSMENT
+ Programming for Marketers (Basic)
PRE-ASSESSMENT
+ SECTION 1 | START HERE - 1 MODULE
Unit 1 | Welcome to Basic Programming for Marketers
1. Welcome to Basic Programming for Marketers
+ SECTION 2 | HOW WEB TECH WORKS - 8 MODULES
Unit 2 | How Web Tech Works
1. How the Web Works
2. The Stack
3. (Programming) Frameworks
4. The Platform
5. The Server
6. How Software Is Built
7. Using View Source
8. How Facebook Works on the Backend
+ SECTION 3 | USING THE TERMINAL - 4 MODULES
Unit 3 | Using the Terminal
1. Terminal Overview
2. Terminal Navigation Walkthrough
3. Moving and Editing in Terminal
4. Moving and Editing Walkthrough
+ SECTION 4 | ADDING LIBRARIES - 4 MODULES
Unit 4 | Adding Libraries
1. Libraries Overview
2. Installing Libraries Walkthrough
3. Installing Libraries Challenge
4. Installing Libraries Challenge Answer
+ SECTION 5 | GIT AND GITHUB - 6 MODULES
Unit 5 | Git and GitHub
1. Introduction to Git
2. Setting up a GitHub Account
3. Pulling, Editing, and Pushing a File With GitHub
4. GitHub Challenge
5. GitHub Challenge Answer
6. Github Wrapup
+ SECTION 6 | BASIC PROGRAMMING FOR MARKETERS - 1 MODULE
Unit 6 | Bonus Content
1. The 'Become a Technical Marketer eBook'
FINAL ASSESSMENT
+ Mindfulness at Work
PRE-ASSESSMENT
+ SECTION 1 | INTRODUCTION - 6 MODULES
Unit 1 | Getting Started
1. About the Course
2. What Is Mindfulness?
3. Benefits of Mindfulness
Unit 2 | Making Mindfulness Effective
1. Attitude, Intention, and Commitment
2. Practice
3. Journaling
+ SECTION 2 | MINDFULNESS TOOLS - 9 MODULES
Unit 3 | Developing Awareness
1. Paying Attention
2. Meditation
3. Body Scan Meditation
Unit 4 | Stress, Emotions, and Breath
1. Effects of Stress
2. Conscious Breathing
3. The 90-Second Rule
Unit 5 | The Mindful Pause
1. Mindful Pause
Unit 6 | Triggering Mindfulness
1. What Are Triggers?
2. Lists
+ SECTION 3 | AT WORK - 9 MODULES
Unit 7 | Intro
1. Relevance of Mindfulness in Today’s Workplace
2. Meditation at Work
Unit 8 | Reduce Stress
1. What Is Stress?
2. Conflict and Communication
3. Workload
Unit 9 | Improve Performance
1. Focus and Flow
2. Presentations
3. Leadership
4. Creativity
FINAL ASSESSMENT
+ Project Management
PRE-ASSESSMENT
+ SECTION 1 | OVERVIEW - 11 MODULES
Unit 1 | Introduction
1. Course Introduction Video
Unit 2 | A Brief Discussion on Project Management and How It Began
1. Why Project Management and the Business Case
2. Defining Project Management
Unit 3 | The "Book Ends" of the Project Management Process
1. Project Identification and Selection Process
2. Benefits Realization
Unit 4 | Various Project Management Frameworks / Life Cycles
1. Preparation, Planning, Performance, Closure
2. Two Common Project Management Frameworks
3. What Are Life Cycles?
Unit 5 | Section Plenary
1. Section 1 Plenary
+ SECTION 2 | PREPARATION - 14 MODULES
Unit 6 | The High Level Organization Structure of a Project
1. Understanding the Role of the Executive Sponsor
2. Identify High-Level Stakeholders (Managers, Executives, Clients, and Regulators)
3. Understanding Roles and Responsibilities
4. Project Organization Structures: Matrix vs Operational vs Projectized
Unit 7 | Project Definition
1. Authority to Proceed: Project Charter, Contract, or Statement of Work
2. Assumptions and Constraints
3. The High-Level Budget
4. High-Level Risks
5. Milestones
6. Establishing Exit Criteria
7. Quality Measures
Unit 8 | Initial Stakeholder Analysis
1. Conducting Stakeholder Analysis
2. Stakeholder Relationship Strategy
Unit 9 | Section Plenary
1. Section 2: Plenary Video
+ SECTION 3 | PLANNING - 14 MODULES
Unit 10 | Management Processes - Adding Discipline Without Bureaucracy
1. What is a Project Management Process Plan?
2. Managing the Triple Constraints
3. Managing Procurement
4. Managing the Control of Quality
5. Managing Uncertainty
Unit 11 | Developing a Project Schedule
1. Understanding the Work Breakdown Structure (WBS)
2. Progressive Detailing to Build a Schedule
3. Establishing Schedule Sequence and Dependencies
4. Estimating Resource Requirements
5. Planning Activity Duration
Unit 12 | Identifying and Assigning Project Resources
1. Resource Type
2. Resource Responsibilities
3. Reporting Structure
Unit 13 | Section Plenary
Section 3: Plenary Video
+ SECTION 4 | PERFORMANCE - 18 MODULES
Unit 14 | Project Team Management
1. Acquire / Release Team (On / Off-Boarding)
2. Develop the Team
3. Manage the Team
4. Virtual Team Management
5. Project Team Performance Assessment
Unit 15 | Directing and Controlling Project Work
1. Capture and Communicate Performance Data
2. Manage Changes
3. Manage Risks and Opportunities
4. Manage Quality
5. Update Schedule and Budget
6. Testing
7. Cultural Adaptation and Adoption
Unit 16 | A Project Manager's Soft Skills
1. Conflict Resolution
2. Negotiation
3. Leadership
4. Communication
5. Business Acumen
Unit 17 | Section Plenary
1. Section 4: Plenary Video
+ SECTION 5 | CLOSURE - 7 MODULES
Unit 18 | Deliverable Verification
1. Product or Service Acceptance
2. Deployment of Product or Service
3. Benefits Realization - Measuring Return on Investment
Unit 19 | Project / Phase Closure
1. Closing a Project or Phase
2. Capturing Lessons Learned
3. Harvesting Knowledge Capital
Unit 20 | Section and Course Plenary
1. Section 5 and Course Plenary Video
FINAL ASSESSMENT
+ Introduction to Leadership & Management
PRE-ASSESSMENT
+ SECTION 1 | PEOPLE MANAGEMENT - 12 MODULES
Unit 1 | People management principles
1. Understand the Principles of Workforce Management
2. Monitoring Diversity
3. Helping You Understand Team Building and Dynamics
4. Understand Performance Management
5. Understand Training and Development
6. Understand Reward and Recognition
Unit 2 | Management of personal and professional development
1. Identifying Personal and Professional Development Requirements
2. Personal Performance and Development
3. Maintain the Relevance of a Personal and Professional Development Plan
Unit 3 | Managing team performance
1. Benchmarking
2. Undertaking a Team Audit
3. Manage Communications Within a Team
+ SECTION 2 | PRINCIPLES OF LEADERSHIP & MANAGEMENT - 7 MODULES
Unit 4 | Successful management
1. Business Plans
2. Supporting Remote or Virtual Teams
3. Making Decisions
4. Chair and Lead Meetings
Unit 5 | Leadership and management principles
1. Adapting Your Leadership Style
2. Understand Roles, Functions, and Processes of Management
3. Understand Performance Measurement
FINAL ASSESSMENT
About the author
Lola Zao-Sanders has been practising mindfulness and meditation for over 12 years. She is a qualified Yoga Therapist with the British Council for Yoga Therapy, a member of the Complementary and Natural Healthcare Council and a registered yoga instructor (RYT200) and teaches prenatal yoga to pregnant women. She is also the creator of Yoga Therapy Space.
Professor Clare Morris has more than 30 years of experience of teaching maths and statistics to business students in some of the UK’s leading business schools, including Warwick Business School and the Cardiff University Business School. Clare holds an MA degree from the University of Oxford, and MSc and PhD from the University of Bristol. She is a Chartered Statistician and Fellow of the Royal Statistical Society, and has worked as a statistical consultant for major companies including Hewlett-Packard and Land Rover, as well as for a number of UK Government departments.
Harold Graycar, who created the Business Analysis course, has been a “power user” and developer of Excel applications since the product was launched, and has developed a number of Excel modelling tools for financial applications, workforce planning, HR profile analysis and transaction logging. His focus is always on how to increase productivity with better hands-on numerate and information presentation skills.
Communication, Influence & Teams and Business Writing are authored by Andreas Loizou. As Leader in Residence at Leeds University Business School, he has a history of working with MBA students, and he is a widely published author who has done research for BNP Paribas and Goldman Sachs, and was Director of Training at the Financial Times.
Cathy Presland is a former economist and advisor to Governments internationally. She has designed and led global anti-poverty initiatives and negotiated EU regulations on behalf of the UK government. She now trains and mentors other experts who want to share their experience and ideas, particularly those who want to write and publish ‘how-to’ books.
Chris Littlewood's first experience of Microsoft applications was as a PhD student, conducting particle physics experiments in Geneva. Since then he's worked in strategy and rail industry financial planning. From corporates to the public sector, he's found the same simple skills to be key to the presentation of research and analysis. Chris is a co-founder at Excel with Business.
ILM specialises in formal leadership qualifications. They offer a range of apprenticeships from an introductory level all the way up to senior management. As part of the City & Guilds Group, their training and qualifications are synonymous with quality and integrity, while they constantly adapt and improve their qualifications to meet the needs of the modern workforce.
Brett Topham, co-author of Project Management has over 15 years of experience in contract and project management, and has been a Project Management Professional (PMP®) since 2004. Mr. Topham served as the Deputy Account Lead with responsibility for a +$70M annual portfolio of U.S. Federal contracts, capturing and reporting financial data from all operations and projects; reviewing and approving proposals and change requests; presenting financial performance reports for senior management.
Project Management's second co-author, Don A. Cox has been a Project Management Professional (PMP®) since 1999, and has more than thirty years experience in successful integration and implementation of large scale IT systems in both the public and private sectors. Mr. Cox has successfully managed multi-year programs and projects ranging from $70M to more than $650M.
Featured Review - ⭐⭐⭐⭐⭐
Albert A.
A great course for those at managerial level making analyses and decisions. I recommend it to everyone.