With over 250 million active monthly users and no start-up costs, Twitter is the up-and-coming powerhouse of the online marketing world. It is used by businesses more than most social media sites so successful navigation of the ‘Twittersphere’ can bring huge benefits to your business.
This video based course is simple and easy to follow. It demonstrates actual using Twitter and is suitable for complete beginners or frequent users looking to sharpen their skills.
Upon completion you will have transformed Twitter from a chore into a genuinely enjoyable tool that can generate thousands of networking possibilities and unrivalled exposure.
Through a combination of animated videos, screencasts and written text, the course will teach you how to launch a successful Twitter-marketing campaign by:
An introduction to the 6 Ws of Twitter marketing: Why, Who, Where, When, What and How
The reasons all businesses should be on Twitter
The demographics of Twitter, and how this impacts how you should use Twitter
What mental state are people in when they use Twitter, and what does this mean for how you should use Twitter?
When to start Twitter marketing, when your target audience are on Twitter, when to pitch products and when you will see benefits
What type of content to create, and how to organise that content
An overview of how the course will teach you to actually use Twitter to apply the 6 Ws theory
How to create a Twitter account
The core functionality of Twitter explained
How to ensure that your Twitter profile and marketing campaign are professional
The importance of weekly reassessments when marketing on Twitter
The ways in which you can create Twitter content, and some guidelines for doing so
Why real-time marketing is so powerful, and how to harness it
An overview of some of the most valuable Twitter apps available
Examples of companies who, without huge budgets, have succeeded with Twitter marketing. If they can do it, so can you
How to negotiate some common problems that arise with Twitter marketing
Some further resources to supplement the course
Conclusion to the course
Pricing is for 12 months access.
Completion Time: 12 hours (average)
Doru Catana is the founder of AudaciousLeap, an innovative and award-winning creative agency managing hundreds of brands in tens of industries, ranging from notebook manufacturers in Australia, to tennis supplements in France to, most recently, high-end marketing courses. AudaciousLeap courses are based on over a decade of in-the-field experience, and utilise an extremely hands-on approach with actionable steps aimed at rapid and immediate learning and improvement. Doru and his team believe that all material should be constantly refined and improved, which is why all AudaciousLeap courses are monitored and adapted as their field advances.