Facebook is everywhere and is expanding as we speak. With no start-up costs, Facebook’s potential as a marketing, branding and networking tool is truly enormous. Utilising Facebook is indispensable as a business; to ignore it is to be left behind. But whilst many business people know this, most fail to maximise Facebook’s marketing potential.
This course was written by people with extensive Facebook-marketing experience. It will teach you, in just a few hours, how to transform Facebook from a chore, into a tool that gives you the freedom and ability to launch and manage tailored marketing campaigns that deliver hot leads, clients and help grow your company.
Through a combination of animated videos, screencasts and written text, the course will teach you how to launch a successful Facebook-marketing campaign by:
An introduction to the 6 Ws of Facebook marketing: Why, Who, Where, When, What and How
The reasons all businesses should be on Facebook
The demographics of Facebook, what this means for you, and how to determine your audience size
What mental state are people in when they use Facebook, and what does this mean for how you should use Facebook?
When to start Facebook marketing, when your target audience are on Facebook, when to pitch products and when you will see benefits
What type of content to create, and how to organise that content
An overview of how the course will teach you to actually use Facebook to apply the 6 Ws theory
How to create a Facebook page for your business
How to make that page stand out in a professional manner
An overview of some of the powerful Facebook apps available for installation
How to integrate custom tabs with your Facebook page
The importance of weekly reassessments when marketing on Facebook
The ways in which you can create Facebook content, and some guidelines for doing so
How to launch and manage your first Facebook Ads campaign!
How to use Facebook Insights to analyse and interpret data to optimise your marketing campaigns
How to negotiate some common problems that arise with Facebook marketing
Some further resources to supplement the course
Conclusion to the course
Doru Catana is the founder of AudaciousLeap, an innovative and award-winning creative agency managing hundreds of brands in tens of industries, ranging from notebook manufacturers in Australia, to tennis supplements in France to, most recently, high-end marketing courses. AudaciousLeap courses are based on over a decade of in-the-field experience, and utilise an extremely hands-on approach with actionable steps aimed at rapid and immediate learning and improvement. Doru and his team believe that all material should be constantly refined and improved, which is why all AudaciousLeap courses are monitored and adapted as their field advances.