In our frantic, numbers-driven world, the importance of clear writing is often over-looked. So how can you produce better writing that makes you feel confident about your writing assignments, whatever they may be?
This course gives you the tools and techniques to improve your writing. Whether it’s a two-line email or a two-hundred-page report, the quality and speed of your written communications will increase.
Introduces the approach and importance of the course
Teaches you how to use Reader Response Models to predict how readers will react to your writing
Explains the importance of knowing why you are writing and ensuring that your reasons make your writing useful, interesting and/or enjoyable for readers
Explains how to use the style and structure of writing to achieve your aim
Teaches you the importance and planning and structure, and how to use the Pyramid Principle to structure your writing effectively and write concise introductions
Explains what flow is, the benefits of flow, and two ways to achieve flow
Defines cognitive cost, explains how to use sub-headings and connectors to reduce it, and provides techniques that will help you summarise your writing
Teaches you how to use readability statistics to improve the quality of your sentences
Explains a variety of techniques for using clear and effective words, how to avoid bad jargon, and how to avoid the language of mission statements
Gives you five tips to ensure you avoid some common punctuation and grammar pitfalls, provides guidelines for using numbers in writing, and explains how to avoid the passive voice and unnecessary verbs
Outlines the value of feedback, why we are often reluctant to give and receive feedback, and how to categorise feedback to maximise its value
Teaches you six techniques for quickly and effectively editing your writing
Concludes the course and provides some advice about continuing to improve your business writing
Andreas Loizou has run training course since 1999. His clients include governments and financial institutions around the world.
Andreas has also signed off research at BNP Paribas, worked in equity research at Goldman Sachs and qualified as a Chartered Accountant with PWC. He has also served as Director of Training at FT Knowledge, and was the highest-rated speaker on the Financial Times Intro to the City program six years in succession.
Andreas has a first class degree in English Literature from Leeds and an M. Phil in English from the University of Cambridge. He is also a graduate of the Faber & Faber Novel Writing Academy.
His first book, The Devil’s Deal, was published by FT Prentice Hall in 2012. It featured on the WH Smith Business Book Chart, was Pearson’s Business Book of the Month, and has been translated into Chinese, Japanese, Korean and six other languages.
Andreas is now a Leader in Residence at Leeds University Business School, where he talks to MBAs and Masters in Occupational Psychology about effective communication. He splits his time between London, Madrid and writing his next book - The Genius Guide to Modern Business Writing, which comes out in Spring 2015.