Business Writing

Writing at work often seems frightening. Many people get blocked when forced to put their thoughts into words.

In our frantic, numbers-driven world, the importance of clear writing is often over-looked. So how can you produce better writing that makes you feel confident about your writing assignments, whatever they may be?

This course gives you the tools and techniques to improve your writing. Whether it’s a two-line email or a two-hundred-page report, the quality and speed of your written communications will increase.


  • 15 hours of learning material
  • Structure and plan your writing
  • Write with style and confidence
  • Edit to improve readability
  • Get more readers
  • Techniques and tricks from an expert
  • Video summaries
  • Exercises
  • Multiple-choice tests


Course Content

Course Content

Course Content

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Course Certificate


Section 1: Intro


Unit 1.1 - Introduction

Introduces the approach and importance of the course

Section 2: Writing for Readers


Unit 2.1 - What Do You Want from Your Reader?

Teaches you how to use Reader Response Models to predict how readers will react to your writing


Unit 2.2 - What Do Readers Want from Your Writing?

Explains the importance of knowing why you are writing and ensuring that your reasons make your writing useful, interesting and/or enjoyable for readers


Unit 2.3 - Writing With Purpose

Explains how to use the style and structure of writing to achieve your aim 

Unit 2.4 - Section Plenary

Section 3: Structure and Flow


Unit 3.1 - Planning & the Pyramid Structure

Teaches you the importance and planning and structure, and how to use the Pyramid Principle to structure your writing effectively and write concise introductions


Unit 3.2 - Flow

Explains what flow is, the benefits of flow, and two ways to achieve flow

Unit 3.3 - Section Plenary

Section 4: Writing with Style


Unit 4.1 - Make Your Writing Easy to Follow

Defines cognitive cost, explains how to use sub-headings and connectors to reduce it, and provides techniques that will help you summarise your writing 


Unit 4.2 - How to Write a Great Sentence

Teaches you how to use readability statistics to improve the quality of your sentences


Unit 4.3 - The Words That Attract Readers

Explains a variety of techniques for using clear and effective words, how to avoid bad jargon, and how to avoid the language of mission statements


Unit 4.4 - Punctuation and Grammar

Gives you five tips to ensure you avoid some common punctuation and grammar pitfalls, provides guidelines for using numbers in writing, and explains how to avoid the passive voice and unnecessary verbs

Unit 4.5 - Section Plenary

Section 5: Editing your Writing


Unit 5.1 - Getting the Most from Feedback

Outlines the value of feedback, why we are often reluctant to give and receive feedback, and how to categorise feedback to maximise its value


Unit 5.2 - Editing Your Work

Teaches you six techniques for quickly and effectively editing your writing

Unit 5.3 - Section Plenary

Section 6: Course Ending


Unit 6.1 - Course Ending

Concludes the course and provides some advice about continuing to improve your business writing


Pricing is for 12 months access.

*The AUD price shown above is an estimate. Actual charges are based on the current exchange rate from GBP



  • Required: none

Completion Time: 15 hours (average)

About the Authors

Andreas Loizou

Andreas Loizou has run training course since 1999. His clients include governments and financial institutions around the world.

Andreas has also signed off research at BNP Paribas, worked in equity research at Goldman Sachs and qualified as a Chartered Accountant with PWC. He has also served as Director of Training at FT Knowledge, and was the highest-rated speaker on the Financial Times Intro to the City program six years in succession.

Andreas has a first class degree in English Literature from Leeds and an M. Phil in English from the University of Cambridge. He is also a graduate of the Faber & Faber Novel Writing Academy.

His first book, The Devil’s Deal, was published by FT Prentice Hall in 2012. It featured on the WH Smith Business Book Chart, was Pearson’s Business Book of the Month, and has been translated into Chinese, Japanese, Korean and six other languages.

Andreas is now a Leader in Residence at Leeds University Business School, where he talks to MBAs and Masters in Occupational Psychology about effective communication. He splits his time between London, Madrid and writing his next book - The Genius Guide to Modern Business Writing, which comes out in Spring 2015.