Microsoft Excel Versus Apple’s Numbers: Who prevails?

  Microsoft Excel was the first successful spreadsheet (an interactive computer application program for organization and analysis of data in tabular form) of its kind back in 1985, an improved version of Microsoft’s failed original spreadsheet Multiplan in 1982.     There are now a variety of spreadsheets available, with Microsoft’s Excel leading...

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Why SQL is Useful for Marketers

Today's best marketers and growth hackers are data-driven. They are able to pull data about their marketing campaigns and use that data to get a clear picture of what's working (and what's not).   A key component of being data-driven is the ability to quickly collect data....

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